Tag: TV

Study Ties Out-of-home Advertising To Greater Return On Investment

Want to boost sales? How about double or even triple them? A new analysis of 600 case studies of marketing campaigns, including 43 in the United States, has a suggestion: add out-of-home advertising to the media mix.

The reason, it turns out, is pretty straightforward. People spend many of their waking hours away from home, and if influencing them when they are making their final purchasing decisions is an important goal, it only makes sense to move the point-of-presence of an ad or marketing message closer to point-of-presence of their wallets.

Sounds good in theory, but what about real dollars and cents? Turns out the research firm shed some light on the economic impact of out-of-home advertising as well. For each dollar spent on out-of-home advertising, an average of $2.80 is received in product sales, according to the research.

Keep in mind the research was sponsored by the Outdoor Advertising Association of America. Still, the findings make sense -particularly to someone like me who has written copiously on the power of reaching people at the point of sale with digital signage messaging as they are making their final purchasing decisions.

Not only can out-of-home advertising reach shoppers at or very near the point of sale, but this form of advertising also can reinforce ad messages delivered via TV and other media, effectively extending the duration the ad campaign is remembered by the public. The research found that when a high proportion of out-of-home media is used as part of media mix, the effectiveness of an ad campaign increases.

According to the study, sales tripled when spending on out-of-home ads moved from a low amount to a medium amount. Additionally, the study found sales more than doubled when a high amount was spent on out-of-home ads.

The research also offered some advice about how to allocate ad budgets to maximize return on investment. The best ROI is achieved when overall ad spending is low and the proportion of out-of-home media used in the mix is high.

Rather than get caught up in the minutia of the research, it may be wiser to consider the bigger picture. That is even as evidence mounts that out-of-home advertising is an important part of an ad mix, critical pieces of the puzzle professional ad buyers need to evaluate digital signage advertising networks and a variety of audience metrics measuring technologies are falling into place.

Technology is helping to quantify digital signage audiences and even qualify them in terms that make sense to ad agencies that are accustomed to reading reliable circulation statements and examining Nielsen ratings to make logical decisions about ad placements for their clients.

These tools help to make clearer for the professional ad community just how important it is to add out-of-home media, like digital signage, to the media mix.

Memorization, Retention, And Recollection The Best Study Methods

If you are a student who is trying to enhance your grades, there are a number of shortcuts that can help you to amplify your ability to focus your attention, memorize the data that you study, and recall it during a test without suffering from mental blocks or a test phobia. This is a list of how to go about instituting good study behaviors:

(1) Set up an environment for reading and study only in that place! Establish a peaceful location that will be conducive to a focusing of attention without distractions. Some possible examples would be a library, a vacant classroom, or your office. You want to create the habit of studying when you are in this place. So it’s best to not use your special place for other activities like daydreaming, conversations, or eating, etc.

Be Sure Your Special Place Has:

(a) A comfy chair, but not excessively comfy

(b) A desk

(c) First class illumination

(d) Proper ventilation

Be Sure Your Special Place Doesn’t Have:

(a) Distractions

(b) A phone

(c) Music that you will find distracting

(d) A large screen TV

(e) Another person who talks all the time

(f) A refrigerator filled with sweets

(2) Split your study periods into tiny, short-range components.

(a) Set up small specific goals like, “I am going to study my English from 2 PM to 3 PM. Otherwise you will be setting yourself up to fail.

(b) Set a doable study goal for the period of time you have allocated. For example: finish reading chapter eight in my English text, or complete a draft of my history paper, etc. Set your goal at the time that you are ready to sit down and study, just before you begin. Set reachable goals. You might possibly do more than reach your goal, but set a realistic goal even if it seems much too easy.

(3) Test Phobias

(a) Some students experience physical symptoms for the most part, like feeling hot or cold, nausea, or faintness, etc.

(b) Other students experience mostly emotional symptoms, like feeling irritable, crying, or getting frustrated quickly.

(c) The main problem with anxiousness is that it can make one have a memory block. Or it could make one have thoughts that are racing out of control.

(d) Although you may currently feel some level of anxiousness when taking examinations, you can learn to greatly diminish that anxiety, or even completely eliminate it!

(e) Feelings of anxiety and the resultant stress are frequently the main causes of a lack of ability to focus your concentration. Stress can also trigger a mental block when one tries to remember information.

(f) Hypnosis CD’s can be utilized to relax your mind and focus your concentration. As your mind calms down, your ability to stay focused will increase. Similarly, a calm mind enhances your ability to retain information, and recall it when it is needed.

(g) Neuro-Linguistic Programming CD’s can also be utilized to program your mind for the positive expectation of relaxation and the ability to bring back to mind the information during a test. This is effective at reducing or eliminating test anxiety.

(h) There are a number of NLP methods that can promptly do away with a test phobia!

Top 20 Reasons Why Children Should Study Music

Copyright 2006 Deborah Torres Patel

All you need to do is visit the kids audio/video section of your local CD shop and you will be bombarded with a multitude of educational enhancement products to buy. You may find Baby Einstein or Brainy Baby and an abundance of similar merchandise to make your child smarter. These types of goods can be a wonderful way to introduce music to your children before the age of three. However, nothing can replace private music lessons for a 3 to 9 year old.

The brain develops at a rapid rate between birth and three and is an essential window for the development of neurons. Therefore, encouraging musical exploration is an easy way to promote intellectual development.

Before the age of three, toy instruments can be an excellent introduction to the real thing and group musical play classes can prepare a child for later study. Singing at any age is highly beneficial and linguistic & musical awareness can begin as early as the fifth month of pregnancy when the fetal brain and ears are wide open to receive stimulus.

From the age of 3 years old, a childs brain circuits are mature enough to begin instrumental and/or vocal lessons. Voice is probably the most important instrument because singing is a tremendous gateway to confident communication and full self-expression.

The piano is usually the best musical instrument to start with because it does not require any specific fingering to play. However, children should choose instruments to play by the sounds they like. Kids will practice more if they like the sound of an instrument.

If your child chooses the piano, inexpensive electronic keyboards are a good way to begin because they are very affordable and portable. Many brands on the market today will display the notes on a digital screen while music is being played. These types of keyboards can greatly assist a child to begin to read musical notes and symbols. They also often have built in rhythm and song functions that make singing and dancing along with the music easy.

Since Howard Gardners Frames of Mind: The Theory of Multiple Intelligences in 1983 and Gordon Shaw and Francis Rauschers Mozart Effect in 1993, there has be much debate and research into whether or not music study can be linked to better academic performance.

You will find thousands of books, products, articles and websites discussing the advantages of studying music. For your convenience, the top 20 benefits reported for vocal and instrumental music study are listed below.

1. Music training has been linked to spatial-temporal reasoning skills. (I.e. ability to read a map, put puzzles together, form mental images, transform/visualize things in space that unfold over time, and recognize relationships between objects. These skills are often helpful in science, math, and chess.)

2. Musical symbols, structure, and rhythmic training utilize fractions, ratios, and proportions, which are all important in mathematical study.

3. Increases problem finding/solving, logic and thinking skills like analysis, evaluation and the linkage/organization of ideas

4. Optimizes brain neuron development & circuitry

5. Assists motor development especially coordination of hands, eyes and body

6. Expands multiple intelligences and helps students transfer study, cognitive and communication skills from subject to subject in any syllabus

7. Group orchestra or ensemble activities help promote cooperation, social harmony and teach kids discipline while working together toward a common goal.

8. Music augments memory. For example, most people learn their ABCs by singing them. Repeating a tune in a predictable rhythmic song structure makes memorization easier.

9. Singing is a great way to aid/improve reading ability and instruction. Karaoke is a perfect example. Children may learn a song by ear (auditory) but words on a TV or computer screen provide a simultaneous visual anchor.

10. In vocal music learning rhythm, phrasing, and pitch greatly enhances language, pronunciation, grammar, and vocabulary skills. This is especially noticeable when using songs in first and second language study.

11. Improves critical reading and writing

12. Raises test scores, decreases performance anxiety, and teaches kids how to handle/manage stress during standardized exams

13. Helps children channel unexpressed and/or negative emotions in a positive way

14. Boosts creative thinking

15. Reading music and performing memorized pieces help children to think ahead

16. Improvisation helps people to think on their feet

17. Solo performance is connected to self-esteem & self-efficacy. (concept of self capacity) Children learn to reach for their very best.

18. When kids prepare and consistently practice for recital or performance, they work to sing/play without errors. They generally apply similar determination and perseverance to many future endeavors academic or otherwise.

19. Improves understanding of homework and enables a higher levels of concentration

20. Children who study music usually have a better attitude, are more motivated and are less intimidated by learning new things

Strong music reading, writing notation, sight singing (solfege), music theory, literacy, and moving the body to music are solid, transferable skills. Learning is a two-way street. For example, one can assume that mathematics can also develop music. Academic achievement links positively with musical achievement and vice versa.

As early as the 19th century, the visionary Dr. Maria Montessori included music and arts into her worldwide school curriculums to greatly enhance and accelerate learning.

Lorna Heyge, Ph.D., says: “While educational leaders turn to early childhood music because it promotes brain development, they will stay with music because of the joy and stimulation experienced in actual music making. Music learning requires total involvement-that is why it appeals so much to young children”

Stay Focused When Studying With These Tips

Are you like me in that you cannot keep your concentration on the task at hand when it comes to studying your schoolwork? There is no need to panic or beat yourself up because you can’t seem to get the metric table and metric conversion calculator down. There are a number of easy solutions to this problem. You simply need to follow a routine when tackling concentrations difficulties.

I know it’s an uneasy feeling. No one likes to be in a situation where we are forced to focus with so many other things going on around us. While it may seem as pretty frightening at first, it’s really not that difficult to change your outlook and become a more focused student. Here are a few simple methods to follow and improve your study concentration for that next metric conversion and metric calculator test:

The first thing I want you to do is take out a piece of paper and make a list of ten points on why you should concentrate more. For example, studying for a good grade in math and knowing metric conversion would be a good reason. If your list has a lot of valid and strong reasons for staying focused, you’ll most likely stay that way. Categorize your reasons and thoughts in two areas – pros and cons. On one side of the list, write down all the positive things that can happen if you concentrate on your studies. The other side will be designated for the many potential negatives that can happen if you don’t concentrate on studying for your metric conversion calculator quiz.

Get rid of any and all possible distractions. These would be your TV, iPod, cellphone, computer or anything else that can potentially grab your much needed attention away from your metric table studies. You’ll often hear some students make false claims that they study better with the TV on or while theyre listening to music. This is simply untrue and unfounded.

Always set a defined timetable for yourself. It’s very important for you to establish very clear and set goals on what to you need to achieve during a particular metric conversion table study session, for example. Don’t forget to also think about how long it should take you to accomplish this study period timetable. A clear goal can be accomplished through proper planning.

In general, my advice is do your best and study smartly as much as you can. Avoid studying when you are hungry, and always think about what failure would mean to you. I like to form a visual image in my mind of what an F would mean to my future in college and when looking for a job.